[Voices Behind the Deal] What Makes or Breaks a Cross-Border SME M&A Deal

What makes a cross-border M&A deal success or break?

Every M&A deal has a story. In this article, our Senior Consultant Elvyna Cheong draws from her firsthand experience in cross-border SME transactions between Japan and Malaysia, sharing the critical factors that often determine whether a deal truly succeeds – or falls short.

In many SME and mid-market transactions, especially in Malaysia, the true complexity of a business is often not immediately visible. Through deal execution and post-mortem reviews, several recurring themes emerge, particularly around financial transparency, governance, operational consistency, and transaction structuring. The following key learnings highlight critical areas that buyers, sellers, and advisors must address to ensure sustainable and successful M&A outcomes.

  1. Seeing the Whole Picture: Financial Transparency Across Group Structures

Businesses operating through multiple legal entities without consolidated accounts often fail to present a holistic picture of their true financial standing. This fragmented reporting can obscure risks, distort valuation, and complicate buyer due diligence. A consolidated and transparent financial view is essential for stakeholders to properly assess the group’s overall performance and sustainability.

  1. Consistency in Operations and Reporting

Different operational practices (“modus operandi”) across branches within the same group significantly complicate consolidation efforts. For a group to operate effectively as a single organization, alignment in processes, controls, and reporting standards is crucial. Without operational consistency, integration risks increase and post-acquisition value creation becomes harder to achieve.

  1. The Importance of Real Financial Reporting

While tax planning may be a common practice among Malaysian SMEs, excessive distortion of financials undermines credibility. Buyers, especially institutional or listed companies, place strong emphasis on accurate financial reporting. Transparency not only builds trust but also facilitates smoother negotiation, clearer valuation discussions, and faster decision-making.

  1. Regulatory and Compliance Gaps in Cross-Border Deals

Certain local business practices, such as commission kickbacks, may be perceived as market norms, but they are strictly prohibited for Japanese listed companies. These compliance gaps can become deal-breakers in cross-border M&A transactions. Sellers must understand that alignment with international governance and compliance standards is non-negotiable when dealing with listed or regulated buyers.

  1. Operational Discipline: Inventory and Margin Management

Robust standard operating procedures (SOPs) for managing and tracking inventory are critical. Inventory accuracy directly affects company valuation and buyer confidence. In addition, product costs and profit margins often vary widely across stock keeping units (SKUs) or business lines, requiring careful analysis to avoid inflated or misleading projections during negotiations.

  1. Forward Planning: Financial Projections

Reliable financial projections, typically spanning three to five years, are essential in assessing future performance and growth potential. These projections must be grounded in realistic assumptions, supported by historical performance, and aligned with the company’s operational capabilities and market performance.

  1. Property Transfers and State-Specific Regulations

The transfer of land and properties adds another layer of complexity, as requirements and timelines differ by state. Additional considerations include foreign ownership restrictions and the type of regulatory approvals required. Early identification of these issues is vital to prevent delays and manage transaction risk effectively.

  1. Managing Inherent Risks Through Structural Solutions

When a target company carries significant inherent risks, one possible solution is to establish a new entity and transfer business operations and assets into it. However, this approach comes with challenges, particularly for companies that rely heavily on banking facilities for procurement financing. New entities typically lack credit history, and banks do not automatically recognize them even if ownership remains the same. As a result, sufficient cash flow planning and fresh capital injections are critical to sustain operations during the transition.

  1. Bridging the Governance Gap in Family-Owned SMEs

Many Malaysian SMEs are family-owned and managed informally, often falling short of the accounting standards and corporate governance expected by listed or multinational buyers, especially from Japan. In such cases, a strategic intermediary, such as a funder or investor, can play a crucial role. This middleman helps bridge governance gaps, align priorities, professionalize operations, and guide owners through a structured transition toward a long-term strategic exit.

These learnings underscore a common reality in SME and cross-border M&A transactions: value is not created by deal mechanics alone, but by transparency, discipline, and alignment of expectations. Financial clarity, operational consistency, and governance readiness are no longer optional, they are fundamental prerequisites for attracting quality buyers and achieving sustainable exits. By addressing these issues early and thoughtfully, stakeholders can significantly improve deal outcomes and long-term business resilience.

This reflects the uniqueness of Nihon M&A Center Malaysia’s approach, providing practical advice from Day 1, supporting restructuring and funding considerations along the way, and ultimately guiding business owners toward a successful exit with the right strategic buyer.

For those who wish to explore this journey in more depth, we would be happy to continue the conversation.

 

About the Author - Elvyna Cheong

Elvyna Cheong is a Senior Consultant at Nihon M&A Center Malaysia, specializing in cross-border deal execution, due diligence, post-merger integration, and strategic alignment. With a background spanning multinational corporations and entrepreneurial ventures, she brings a practical and well-rounded approach to M&A advisory, risk management, and business restructuring. Elvyna is also a certified chartered accountant by the Malaysian Institute of Accountants (MIA) and a certified M&A professional by the Institute for Mergers, Acquisitions and Alliances (IMAA). She has also spoken at industry events including MDX 2023 and a Dentons Rodyk-hosted webinar on M&A in Southeast Asia.